CRM integration for ecommerce is the process of connecting a customer relationship management (CRM) system with other ecommerce software. This integration can help businesses:
- Improve customer experienceBy providing a more personalized shopping experience, businesses can increase sales and retention rates.
- Streamline processesBusinesses can streamline marketing, sales, and fulfillment efforts.
- Gather customer insightsBusinesses can gather data on customer behavior and preferences to drive targeted marketing campaigns.
- Access up-to-date customer informationBusinesses can access up-to-date customer information and track each customer’s journey through the sales funnel.
Some best practices for integrating CRM and ecommerce include:
- Choosing the right platforms
- Syncing data from sales orders
- Integrating online quotes
- Leveraging website behavior
- Maintaining up-to-date customer records and preferences
- Personalizing marketing communications
Some CRM tools for ecommerce include:
- ZohoAn affordable and functional CRM that offers sales forecasting, mass emailing, and reports
- OmnisendA CRM tool that features email marketing automation and customer engagement features
- Workato
- Quickbook online