A product listing is a web page that displays information about a product or service, and is usually found on an ecommerce platform:
- What it isA product listing page (PLP) is a page that displays a list of products in a structured format, based on a category or search query. PLPs are also known as category landing pages.
- What it includesPLPs typically include product images, titles, prices, brief descriptions, and sometimes ratings and reviews. They may also include filters, sorting options, and product categories.
- What it does PLPs help shoppers find products, compare them, and navigate to product detail pages. They are a key part of the ecommerce experience, and are often the first place that ecommerce traffic goes.
- How to optimize itOptimizing PLPs can improve user experience, SEO, and conversion rate. PLPs can be tailored to different user intents, such as shoppers who already know what they’re looking for, or those who are browsing